Top 5 Benefits Of Using RuPay Credit Card


Let’s look at the top 5 compelling reasons why RuPay credit cards have gained widespread popularity and acceptance across India.

1. Affordable Fees That Save Money

One major area where RuPay credit cards score over rival options is the fee charged to merchants for transactions and services. RuPay has been able to negotiate affordable charges with partner banks, passing the savings down to merchants who accept RuPay cards.

This way, every time a customer uses a RuPay card for shopping, travel, or payments, the merchant pays less in transaction fees compared to accepting ordinary Visa or Mastercard transactions.

Here are some numbers that highlight the attractive fee structure of RuPay cards for merchants:

Transaction charges on RuPay average just 0.9%, far lower than the 2-3% charged by Visa and Mastercard networks. Every swipe or tap of a RuPay card saves the merchant some money.

RuPay does not charge any foreign currency conversion fees to merchants, unlike Visa and Mastercard, which levy conversion charges in the range of 3–5% when processing cross-border transactions.

The reason RuPay is able to offer such low charges to merchants is that it is India’s own domestic card network. This means RuPay cards are used only within India and do not involve dealing in foreign currencies.

The charges involved in RuPay transactions are negotiated solely between Indian banks and lenders without any third party outside the country.

By keeping the entire digital payments ecosystem within India, RuPay is able to pass down substantial savings to merchants who accept RuPay cards.

So if a merchant frequently processes credit card transactions for shopping, travel, internet payments, or phone recharges, the compound savings from lower merchant charges on RuPay transactions can be considerable.

Over months and years of accepting RuPay cards, the discounted fees result in substantial savings for merchants compared to accepting ordinary Visa or Mastercard options.

Key highlights

  • RuPay transaction fees are as low as 0.9% versus 2-3% for Visa and Mastercard.
  • Nil foreign currency conversion charges with RuPay
  • All transactions are localized within India, enabling lower charges.
  • Saves money with every payment and transaction.

2. Localized Technology for Indian Conditions

RuPay, being India’s domestic card network, has developed its technology infrastructure specifically for Indian conditions. This localized approach aims to provide a smooth payment experience across the country.

RuPay’s domestic network is designed to cater to the unique challenges and requirements of the Indian market, such as:

Ensuring connectivity and reliability in remote towns and rural areas.

Adapting to the diverse payment ecosystems and infrastructure across different regions in India.

Integrating with local banks, merchants, and payment systems to facilitate seamless transactions.

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